Digital Adaptation to Performance of SMEs in Surakarta City, Indonesia

Micro, Small, and Medium Enterprises (MSMEs) experience very complex problems. One of them relates to efforts maximize the performance SMEs. Adoption technology into offers for all sectors increases productivity. The application digitalization MSME sector is expected boost these MSMEs. This study aims examine effect digital adaptation as measured by literacy use financial (fintech) on MSMEs in Surakarta City. Data was collected distributing questionnaires food beverage business owners analysis uses multiple linear regression techniques. results show that there a partial effect, only variable influences MSMEs, simultaneously affects So government stakeholders, SOEs or capital businesses, can increase